Every since I was a teenager and had braces, I have always used Euthymol toothpaste. When I left Ireland to live in the Netherlands, I find myself stocking up on it to bring it back.
So what's so great about Euthymol? It's bright pink, tastes like your filling your mouth with antiseptic (can make your mouth feel like it's on fire until you get used to it), it's flouride free, and it will leave your mouth feeling cleaner that you ever thought it could.
Now be prepared for the fact that it can take some getting used to, but once you do, white minty toothpastes feel like you are washing your mouth out with milk, and your mouth won't feel nearly as clean as it should. You kids will more than likely beg you for another toothpaste, but as they get older they will find it difficult to use other toothpastes. That's how good it really is. I also have to point out, that as I had five years worth of braces, I am a bit of a tooth cleaning nut, my husband can never get over how long I spend on my oral hygiene, so I do classify myself as a minor expert in the field, and Euthymol is a great product to leave your mouth feeling clean, fresh and it also eliminates bad breath better than any other toothpaste.
Give it a go, and remember that it can take a bit of getting used to, but once you do, you'll never go back!