For me, shopping for foundation has always been the most frustrating part of wearing makeup. I am a natural redhead with fair skin, who spends most of her time inside. In other words, I am VERY pale. Before Everyday Minerals, I have never been able to find a shade pale enough to look natural on me. They have a huge range of shades to choose from, 31 in total. They also offer these colors in different finishes (matte, semi-matte, etc.) And with mineral makeup, it is very easy to mix shades, if for some reason none of the 31 are quite perfect for you. The company website offers a free sample kit (you have to pay shipping) and that is what I used to try these products for the first time. The kit includes 3 foundations, 1 blush, and 1 concealer of your choosing. I was so impressed with my samples I had no doubts about ordering from them. The application was fool proof and left no 'foundation line' that made it obvious I was wearing makeup, and after a few days my skin started to appear healthier even without makeup. Everyday Minerals is less expensive then a lot of other brands of mineral makeup, but it is by far the best I have tried.