The first thing that attracted me to American Cream was the smell. It smells like the most delicious vanilla milkshake ever, and what's even better is that you will catch whiffs of it in your own hair until your next shower. I kept using it because of what it does to my hair. It conditions beautifully and naturally without weighing my hair down. It leaves my hair soft and shiny and smelling GREAT!
It must be stated that this product requires a bit of a "learning curve". Most conditioners condition by coating the hair shaft with waxes and other synthetic junk, which gives the illusion of healthy hair. American Cream conditions with natural lanolin, which ACTUALLY conditions the hair shaft to give you REAL healthy hair. But it takes awhile for hair that is "addicted" to the synthetics to get used to conditioning with lanolin. So if you don't like it at first, give it a week or two for the lanolin to work its magic! Trust me, your hair will thank you! And you and your significant other will be sniffing the intoxicating aromas coming from your hair all day.