I purchased this product after seeing the commercial. I normally don’t fall for advertisements, but I must admit this product intrigued me. I love the look of lipstick but really hate how it feels. The ad promised a featherlight, long wearing product, and this lip stain truly delivers!
The product itself looks like a marker, it goes on a little wet but is absorbed really quickly. It has a pleasant smell and taste (I know its odd, but I am put off by the smell and taste of many lipsticks). Once it is dry it preforms as promised, it does not smudge or smear and it lasts a really long time on my lips. It even stayed on through a meal and didn’t come off when I kissed my kids!I love that I don't feel it on my lips, I hate the thick, sticky feel of some lipsticks. I’m not too sure how long the product itself will last, but I am loving it! I’m planning on purchasing a few different shades!
No real cons that I can think of at the moment. I wish it came in more colours, I did find selection was a little limited. I'm sure they will come out with more colours as the line gains in popularity.