I love cookbooks and when I saw this one at Target a few weeks ago, it had a great look so I purchased it.
The book has close to 400 pages and hundreds of full page color pictures. The book is divided into sections based on different types of baked goods as well as an introduction section and an index. The chapters are Coffee-Time breads, Savory Breads, Busy-Day Cookies, Cookie Bar Magic, Chocolate Indulgences, Simple and Sinful Cheesecakes, Simply Delicious Pies, Easiest -Ever Cakes, Holiday Celebrations, and Especially For Kids. It is called Brand Name baking because many of the recipes call for brand named products in them. I have read through the entire book and most of the recipes seem very straight forward and well explained. Some pages contain a box with special tips to guide inexperienced cooks through the process and help them along. I have not tried any of the recipes yet myself but I have several pages marked to make this year with my holiday baking.
If you like baking and cookbooks, this is a great book to get. It is well designed and layout and the pictures inside are really beautiful to look at too.