We have been using Finesse Shampoo since the 1980s. I like the price and it smells so good. I also like the style of the bottle and the cap. Why is that important? When you are down to the last of the shampoo and you do not want to be wasteful, many folks, like me, remove the cap, add a little water, shake, and you get an extra couple uses out of it before you recyle the bottle. If the bottle design is not user friendly or if you cannot remove the cap due to some weird design, it makes things difficult. I also like the cap because when you are fumbling to open it with soapy or wet hands, you are able to do so with ease. We have been pleased with Finesse Shampoo for many years. It leaves the hair shiny and clean. My concern is that, upon a little research on the net, the Lornamead Company did not respond to inquiries about animal testing on their products. Until they confirm there is no animal testing done, I will look elsewhere for a product I know is cruelty free. I would have given this product a higher mark otherwise. Thanks!