I am a big fan of Fiskars gardening tools, they are sturdy and easy to use. I do not, however, own this bulb planter (yet), I have another one by Yardworks, which I like; but when I saw this one at a friend's place, I just had to borrow it to see whether Fiskars verson was any better.
The transplanters are very similar: a hollow steel cylinder with a handle, you press on the handle and cut out a neat round hole in the soil for your bulbs or plants. Then you remove the soil from the cylinder - and that's where I found a difference. My regular transplanter has a plain wooden handle, so when I need to remove the soil I just shake it out. Fiskars, on the other hand, has a plastic spring-loaded handle. You just squeeze the spring, and it releases the soil from the cylinder, no shaking required!
While I did not mind the extra effort while using my old transplanter, now that I have tried one with a spring-loaded handle, I want it! :)