I have been using a Chi iron for years. It really fried my hair. I recently moved back to the Houston area where it is extremely humid. This is bad for thick and curly hair. Especially when you like to wear your hair straight. This iron actually puts moisture back into your hair. And another plus is that you only have to run the iron once thru each portion of your hair which cuts down on frying your hair. My hair is softer and healtheir than it has been in years. The best thing is that it is also half the price of a Chi iron. And if you know someone who has a Sally card, you can get it even cheaper. Well worth the investment. The only drawback is that if you have thick and curly hair, you need to set it to the highest setting of 450 degrees. If you set it any lower, it will not work as well. However, if you bring it into a drier climate, you do not need to set the temp as high. I like it so much that I gave my Chi iron away. So if you are interested in saving your hair, this is definitely a good investment.