In keeping with the straight hair trend, I recently purchased a flat iron made by Bed Head. It's one of the more expensive flat irons that can be purchased at Target, so I was hoping that it would be a great product. Visually it was quite appealing with the flat iron being a pretty bright blue color, and along the sides of the iron there was an area that lights up when on. The packaging was pretty neat too, as it had a little area that also lit up when you pressed a button so that you could see the treat that you would be in for if you in fact purchased this product.
The temperature settings are actually in degrees, from 275 to 400. This is a bit different from other flat iron's that I've had as they're usually in number increments from 1 to 25. 400 degrees sounded more like baking cookies than straightening hair, so I started out at a cooler 275.
Couple of swipes through my hair....and....viola! Nothing. Hmmmmmm, crank it up a few degrees. Try again, rinse, repeat. I ended up at 400 degrees to get my hair to straighten. Who knew I had such unruly hair?? So while baking my hair at 400 degrees, I really don't see any difference between that and a cheaper model (Revlon I believe, probably at about $25-30) except for the fact that it's such a pretty blue.
And, isn't that all that matters anyway?