I've tried most of the Gatsby Moving Rubber brand and this is probably one of the most versatile out of all of the hairstyling line. The Loose Shuffle is great if you have short, long, curly, or straight hair. The other moving rubber in the line were either too stiff or too wet to be placed in your hair. Even though it might seem expensive it takes me a while to finish, probably a couple of months since you only need very little for your hair. It gives you that natural look to your hair. It doesn't take a while to style your hair. You just place a small amount (size of a quarter at most) and rub your palms together and style your hair to your desire. I've had my hair spiked, fahawk, and long. Depending on the length of your hair and amount, the hold does lessen. If you want to strengthen the hold, you can start twisting some parts of your hair with a small amount of the product on your fingers and adds great effect.