The Gillette Arctic Ice After Shave Splash is definatly the easiest and possibly the most cheap after shave lotion I've ever brought. The ease of the bottle is fairly straight foward, and the effectiveness is superb I think. The after shave really makes you feel like a man after you chuck it on, I put it on straight after a work out, or even when I'm going out if I want to be smelling top for the women! The bottles design really is top notch, the lid of the bottle makes for easy use, especially when you have a broken arm like me at the moment. The only down side to the bottle is that the hole where the substance comes out of is really way to big, which means that the lotion comes pouring out only if you want a little bit to dab onto your skin. Overall it deserves its rating for being cheap and effective.