I have to say that there isn't one single reason why I love this laundry soap, there are many! Not only is this soap affordable compared to others, it's also a green product which is much better not only for everyone, but better for the environment. It's approved by the DfE and bears the logo, and only the best in class can display this logo, which means all product ingredients are inspected.( To learn more about the DfE and what this means to you, visit http://epa.gov/dfe/ ) It's also concentrated so you use less and has a great smell in a variety of scents. Believe me, with my partners working out in the hot sun as a sales service rep, those uniforms need to come out fresh, clean, and odor free! I especially like the Cherry Blossom & Vanilla. Also for those of you out there who have allergies like I do, it's hypoallergenic and dye free! So if you're interested in giving this a try, don't forget to go visit the purex website ( http://www.purexsavesgreen.com ) where you can get a coupon, it makes it even more of a deal! Also check your newspapers on Sunday!