I love coffee so much. I have about four cups each day (that sounds crazy I know but I absolutely love coffee!) I purchased this little guy at Target months ago, originally it was for my mother who loves coffee too but unfortunately someone bought her a new machine before I had the chance to give her this one for her Birthday. I decided to keep this one and since that day I was so happy I kept it. This machine is probably one of my favorites out there on store shelves because it stays true to its word. At first I wasn't so sure about this product because yeah it was affordable and a lot cheaper from what I was used to. I decided to give that up and use this machine daily. I find this coffee machine really helpful because not only does it have better heating pads underneath but it has a timer which is a lot better than most timers on coffee machines. I use this machine a lot and it still remains new. Another thing I like about this machine is that it keeps my coffee fresh throughout the day, so if I want to go back for another cup of coffee in the afternoon I don't have to make a new pot because the one I made in the morning is still fresh!