I have always loved nice cologne, but I never liked any of Polo's mainstream scents. However, when I smelled this cologne at the Polo store I thought it was just great. Since their main fragrances never struck a note with me, I was skeptical when I tried this one. However, once I tried it I just had to buy it. I knew when I smelled it that it would be a nighttime or special occasion scent. I do usually wear it at night, as it's not very strong but still smells great. I always prefer cologne over Axe or a body spray because I feel that those smell cheap and don't last like a fragrance. I wear this almost always when I go out at night and it definitely gets attention. I always have people asking what scent I'm wearing and I always tell them Double Black. This definitely isn't an everyday fragrance, but I think it can be worn every night without a problem. It's not heavy or overwhelming, and women just love it. I give Polo a thumbs-up on this one.