When i was in beauty school we had alot of products donated to our school from some salon brand companies so we could play around and become familiar with them. One of these products was Joico Ice Blast Hairspray! We had so much fun with this serious product, we created so many extreme styles in eachothers hair, it was rediculous! This hairspray comes in a can with a horn shaped 'blaster' as we used to call it. This hairspray was made for anyone who likes big hair, or doesnt want a hair on their head to move in a hurricane!! If you want your style to last you a week, get this product! If you want spikes in your hair this product is for you! My hair was really long when i was attending this school, about the middle of my back, one of my classmates decided she was going to give me a mohawk. Another classmate acted as her assistant and held up strands of my hair ontop of my head as the other sprayed away with the hairspray. As long as my hair was, this hair spray held all my hair staight up, poker straight, my hair did not fall down, or bend, yes it was as stiff as a board!! My hair stayed that way without falling down for the entire six hours of class. This stuff is difficult to get out of the hair, Joico used to make a special shampoo just to get this stuff out, im not sure if they still do, you can ask at the salon. The hairspray was about $16.00-18.00. I would use this only for special occassions, not as my everyday hairspray, it would just be too damaging to the hair.