Well I am a manly kind of guy, with one of those girlfriends who is trying to create a metrosexual partner. With products like this, it may just be effective. I hadn't been aware of the power of daily moisturizing until I began using products. I am still uncomfortable with using the word "product" but it is getting easier every day.
It's easy to use this lotion. Slather it on your face after a shave, or in the morning without a shave and it has a great manly smell - not overpowering or too... hippie - but perfect. The texture is light, but supple and I only need a small dab on face, and it moisturizes all day long.
I live in a dry climate, especially during the winter - this moisturizer keeps me soft and moist throughout the day, and the night. I have found an overall improvement in the texture, and look of my skin since using hemp face proctor. I like natual creams, and this is a gem - literally rough enough for men!