Well, from the look of the store, you really don't know what to think. It doesn't say "Holister" anywhere and looks like a shack. All I heard is that they are trying to give people everywhere that "California" clothing style Nevertheless, I ventured out and was in for a surprise. They had everything from prefumes to surfboards hanging on the wall. I actually found a lot in their wide variety and was generally pleased. Their prices aren't exactly economic-crisis-friendly, but I think it is worth it. The fleece is beyond comfortable, and their coats are more than enough to keep you warm. So, I guess I answered my own Question. I say it is worth it-but you have to be willing to dig deep into your wallet for that extra comfort. I don't know exactly if that will be my new hot spot, but I will deffinately be back.