Of course, I bought this stuff because of the packaging. I always like to have a bunch of really cool looking things in my bag, & this stuff looks awesome. It says you can use it as a blush or shadow, but I just use it for blush. I love the color, it perfectly compliments my pale skin, & how cute are rosy pink cheeks? Way cute. Anyway, it was kind of expensive, but definitely worth the money. It isn't oily at all, and blends into skin in a very natural manner. You can apply it with your fingertips, but I prefer using a small make up brush. It also has a mirror inside for application on-the-go. San Francisco cosmetics company, The Balm, has two other products in the "Mama" collection- Bahama Mama Bronzer & Sexy Mama face powder, both of which have different pictures on the front.