I never thought baby wipes were different from one brand to the next. Now that I have a baby I have found that this is not the case. We have tried 3 different brands and have found that Huggies are the best overall. I have tried both the regular huggies Natural Care wipes and the sensitive wipes. Both are great and I really don't notice a difference between the two types. I tend to buy whichever is on sale at the time.
Huggies wipes are thicker and softer than the other brands we have tried. They feel like a small quilted washcloth more than a tissue or paper towel. They even have a quilted pattern and little embossed bears in some of the squares. I love that they are ink-free and fragrance-free so I don't have to worry about them being harmful to my baby.
The wipes are very well moistened out of the package. I have them in a little travel case for when I go out, which isn't that often, and they stay moist just fine. I have never had to re-wet them like I did for some other brands I had tried. At home I use them in a wipe warmer and have also had no problem with them drying out.
The only problem I have had with these is when they get stuck in the container I have them in as I pull one out. If more than one tries to come out at once and they get stuck, the wipe tends to rip apart. Even when it does this, I can see how nice, thick and fibrous they are. I just keep pulling the wipe out, even if in pieces, and I can still bunch it up for good use.