It looks like just an ordinary eyelash curler but, oh no, it isn't! If you try Shu Uemura's eyelash curler you'll see the difference. I've used many eyelash curlers because I love to have my lashes extended to their fullest. I've tried the heated, the cheap ones at drug stores & name brand ones that are specially formatted. None have come close to the ease, comfort & extent that Shu's does. I don't know how it works but, it does. I do know that there is a silicone pad that crimps your lashes & it doesn't hurt when crimping. Shu's curler is so good that it manages to grab every single lash, normally I would have to curl it in sections. I do not have wide almond shaped eyes, my eye shape is a bit narrow so curling lashes is a bit more difficult to do. It is recommended to clean your curler after every use & to change your silicone pad every three months. It also states to change your eyelash curler altogether every 6 months. (Maybe it's possible to stretch it a bit.) They're also offering a 24K gold eyelash curler for $24.
I purchased this through Sephora.com & of course through Upromise.com thus, saving myself a few bucks for our kids Upromise account.