One emotional phone call by my friend reminded me that I seriously need to replace my toothbrush that I've had for much more than 3 months now. So when my family members got sick and we went to the local convience store I decided that I should pick up a toothbrush while I'm here. What attracted me to one Colgate 360 value pack was the one pink toothbrush, I've been attracted to things that are pink lately. The packaging seems to suggest that it donates some of it's funds to breast cancer study, I sure hope so. The bristles are nice and soft and cover my teeth well. At the back of the head on the tooth brush there is a soft rough area known as the tongue and cheek cleaner, while I'm brushing my teeth I could feel it rubbing against the inside of my cheek. I don't know how effective it is but it feels really nice. I use to bristles to clean my tounge and after washing the toothbrush away I exfoliate my lips with the toothbrush. Overall the Colgate 360 does it's job very well.