The I.C.E (in case of emergency) tag was created by a mom who asked herself the question "what would happen to my child if we were involved in an accident and I could not speak for him?" After she thought about it for a while, she came up with a product that could speak for her and her child, if she could not.
Since most children do not carry any kind of identification on them, the I.C.E. tag provides that vital information for them. It attaches to the child's car seat and provides first responders with accurate up to date information such as the child's name, address, allergies, medical conditions and up to 4 emergency contact numbers. Think about it, if you were traveling with a small child who was not able to talk or provide police or fire personnel with any information about them and you were unable to speak for them, this would do it for you.
The kit costs $12.95 for 1 child and is available at goscootergo.net. The kit includes a waterproof ID card, a vinyl holder, Velcro to attach it to the seat, and stickers to direct the emergency personnel to the tag. Once you register online, you are sent an email reminder every 6 months telling you to update your information so it is kept as current as possible.
My son was already out of his car seat when this came out but we still used it by attaching it to the seat belt in the seat he most often sits in in my car. It's a comfort to know there is something there that can talk for us in case we can't.