When I purchased my 1080p HDTV, a free Blu-ray player was included in the package deal. But a Blu-ray movie contains so much video and audio data that only an HDMI cableis capable of transfering that much data to the television. Since I was shopping at Best Buy anyway and everything I purchased that day would be added onto the three years with 0% financing deal, I decided to pick up an Insignia 9' HDMI cablefor the Blu-ray player while I was there.
The nine foot length of the Insignia HDMI cable is plenty for where my Blu-ray player is currently located, and the excess length coils itself nicely to make a neat appearance. The connectors are gold-plated, and it's the gold-plated connectors that will give me the most lossless data transfers possible, according to my cable internet serviceman. At $40, the price of this HDMI cable is inexpensive given its overall quality level and length, especially when compared to the other gold-plated HDMI cable brands on the shelf. But then I saw a $10 generic ten foot HDMI cable in my wholesale electronics catalog that same afternoon, and I think I'll shop around first for a better price the next time I buy an HDMI cable.
I am pleased with the performance of the Insignia HDMI cable. I most certainly notice the difference in the video quality between an HDMI cable and a component cable. But I don't really notice the difference in video quality between the gold-plated connectors of the Insignia HDMI cable and the cheap zinc connectors of my Xbox 360 HDMI cable, so I'm not sure that spending the extra money for gold-plated connectors was worth it.