For many parents, bath time is one of the most special bonding times between them and their babies. There's nothing quite like spending those quiet (or sometimes not-so-quiet) moments scrubbing and shampooing little toes and everything else. Once they're all clean and dried, I always try to keep their skin soft and moist with Johnson's Baby Lotion. It hydrates beautifully and keeps their delicate skin healthy and smooth. There isn't a parent in the world that can't recognize the distinctive aroma of the baby lotion and many fond memories always come flooding back. There is nothing like the clean, fresh scent and keeping baby's skin soft is always guaranteed. If you are interested in keeping your children's skin soft and smooth while creating some very special memories for both you and them, I'd highly recommend Johnson's Baby Lotion.