My son received this product as a gift last year, and I am so glad he did! He hated bathtime until he got this soap- he loves it because it is a foaming soap that comes out kind of like a shaving cream foam. I love it because it not only gets him clean, but it smells great (melon scented), and it doesn't bother his eyes if it gets in them.
Pampers launched this line, marketing it as something that would empower kids to have good hygeniene, and I can really see how that works. The tops to the pump bottles are very wide, so it is easy for little hands to use it, and the bottles are made in fun, wavy shapes, and are bright and colorful with pictures of frogs on them so kids won't mistake them for their parents soaps and body washes.
I love this product, and I would recommend anyone with independent kids give them a try!