I've only ever used a couple of frizz control products, so I don't have much to compare this to, but I like it. It doesn't weigh hair down, it smells nice, and you don't need much of it - I have very thick hair, and I use about a quarter sized amount. I should point out that I use this type of product to tame fly-aways more than actual frizz, so if you have frizzy, curly or damaged hair, you may need to use a bit more product. I love that this cream leaves my hair feeling soft and smooth, while adding a bit of shine. Another nice thing about this product is it doesn't leave hair feeling greasy or gooey - hair stays touchable, and you can run a brush through it easily. Maybe it's just my imagination, but this also seems to add a bit of texture to my hair. According to the bottle, this product keeps hair from frizzing in humid climates, but I haven't gotten to put that to the test, as the humidity is low where I live.