This shade has to be my favorite when it comes to eye lining products. I use this color instead of the classic black. Personal choice here: I find that black really stands out on my eyes. With a softer color like dark grey, my eyes are more of the focus, not the liner itself.
I have always favored Wet n' Wild liners. They're really long, so they last forever, and I don't find that they perform any worse than similar products, even ones by department store brands.
Seriously, I went through a whole phase trying to find the ideal eyeliner: one that would stay on my waterline (The inner rims of your eyes), one that would not transfer and one that would not smudge at inappropriate times (Sometimes a person wants their liner to be soft enough, so they can smudge it to make for a smoky, more blended look. On the other hand, a person would not want their eyeliner to smudge when they've rubbed their eyes).
Like many eyeliners I've tried, it doesn't last as long as I'd like. I'd love to find one that lasted solidly for 6-8 hours. I have tried so many. For instance, I have tried Styli-Style, a brand that claims its liners last 24 hours. Nope, no dice. Not for me, not even close. Worse still, it was nearly invisible on my waterline.
Overall, I think Wet n' Wild's liner lasting power is average. I tested its ability to stay on my upper lashlines, here is what I found: I applied the liner on my eyes at 9:12 AM. I noticed that at 10:15 AM, there was a little bit of transfering of product on my upper eye area on my left eye. There was none on my right. When I checked again at 2:41 PM, my eyeliner had faded substantially. At 3:51, it was completely gone. Note: on the day I did this test, my eyelids were abnormally dry. On a separate testing day, when my lids were more oily (Like usual), the liner transferred within 3 minutes of application on my left eye. If your lids are more oily, make sure you use some sort of primer on them, a sealer over the liner, or use a powder eye shadow to absorb some of the oiliness. On my waterline, I've found it to stay for a maximum 30 minutes.
The liner is fragrance-free, but not oil-free. The second ingredient is castor seed oil.