I have owned pretty much every little tikes toy made through the years at some point or other. This shopping cart I do like and little tikes toys, including this cart are pretty much indestructable, which is great! These will easily last for 20+ years, even with a kid that is hard on their toys. That being said, then the $28 price tag is not too much, but for what it is and the cost of actually manufacturing it I feel it is a bit much.
It is molded of heavy duty plastic and will not break. This is not cheaply made like most shopping carts I see. It has a fold down seat for a doll or stuffed animal or just to put more groceries in up top. A nice size basket for holding lots of goodies. And an under part that can also be used for an item or two. This is modeled like a real shopping cart so the kids can be like mommy or daddy.
My son has this and loves it. He has had it since he was 2, now almost 5 and has enjoyed it thoroughly. He'll put anything and everything in it and does not find it girly. I think the colors are good since they are gender neutral. It is durable enough that it can be used inside or out or both.