There are plenty of line fillers out there, and really I have been waiting for M.A.C to jump on the skincare bandwagon for awhile. Well, it seems to me like the wait has been well worth it because their technology behind this line filler provides instant results. It comes in an easy to use sqeezable tube and the price is unbeatable for what it has to offer. The texture is slightly tacky, however it is still easy to apply. I have been using this on crow's feet and premature wrinkles, and it basically makes the fine lines disappear completely. Obviously, wrinkles that are more deeply set won't have as much of a difference, but this product will greatly reduce the signs of aging in a pinch. I typically take about a pea sized amount on my ring finger, and lightly stipple the product across all fine lines and wrinkles. I have used other line fillers, some expensive and some not, but this one is my favorite as of yet. It's like instant botox, and who doesn't want that!