I need a coverage for gray and this does the job. Loreal is a little more expensive than some of the other brands but it is worth it. The coverage and the shine seems to last longer. I feel that I can trust Loreal for consistency in color each time I perm. There isn't a bad smell and I can apply it by myself. It takes about 1 hour for the whole process. I have it down pat. I get 2 old towels and change into an old shirt (in case of spill) and in one hour I have gray free hair!
I've had professionals do my hair and it was great, until I paid $60 - $80. It depended on how many colors they had to mix. It's hard to pay that much every 3 months and know that I could be saving $50 to $70 each time. That's a $200 to $280 savings per year! I could something more fun with that money!