I am notone to spend this much on moisturizer. But in the interest of switching to more cruelty free and fair trade products, I started using many of this company's bath and beauty products last June. They do not test on animals, and don't use ingredients that have been. My skin has never been softer, smoother and looked better. I have fewer breakouts since I began to use this moisturizer as a part of my daily skin regimen. Since Lush only uses fresh ingredients like essential oils and fruits and vegetables, I knew it would have very few synthetics, which I have been trying to eliminate from my beauty and bath products. Some ingredients include: primrose, avocado, grape seed and wheat germ oils. I adore the smell, like orange blossom; it is never too cloying on my skin and blends well with other scents I happen to be wearing at the time. It also sinks into my skin without being greasy, or leaving a residue on the skin of my face, neck and chest. This moisturizer was formulated for people with oilier skin that tends to break out, so it may not be as suitable for those with drier skin. The story goes that it was created just for Princess Diana, but we can all feel like a princess with skin like this!