Once thought of as a thick makeup only suited for theatrical and movie use (the original intention of this product) Max Factor Pan-Cake foundation can give you a sheer, natural look that is perfect for today's current "less is more" makeup fad. You will feel as if you're not even wearing makeup! The trick is in the application. Using a natural sponge and water, dampen the sponge and rub it across the solid cake of foundation until you've saturated it with the product, then blend, blend, blend! This is the key to a streak-free application. The foundation dries into a beautiful matte finish. It's so incredibly versatile - if by chance you do want more coverage, it's simple. Just use a bit more product and blend. This was used by Hollywood makeup artists for a reason - your skin will look smooth and flawless, perfect for photographs or just for looking good every day. Cons - there are not too many colors to choose from, and the colors do look much darker in the package than they do once they're on your face. But, this is easily solved with a little experimentation. Practice does make perfect with this foundation!