My wife bought the Maximum Strength Sensitive Fresh Mint Whitening to try out mostly because of the shape of the container, but as it turns out its a really good product all around. First off the upright standing packaging is a great idea, for the neat freak in all of us. My wife and I both agree that we think at least in our own minds that the packaging may help to keep the product more sanitary. The bottle also makes it easier for the little guy of the house to use and a lot less messy. Beyond the packaging is the product itself, the Maximum Strength Sensitive Fresh Mint Whitening has a great flavor and leaves a good clean Fresh Mint taste that seems to last a long time. A really great product recommended by this family for both quality, convenience and great taste, a fresh take on an everyday item.