I am an avid blue jean person. I wear blue jeans ninety five percent of my waking life. I found a brand a blue jeans by, "Urban Pipeline" at Kohl's Department store, a while ago. This is my number one brand I purchase now. The product is good, maybe not as great, as some of the higher priced brands that glut the market, but the price of the jeans, is more than worth the difference. A can almost always count on finding a deep sale price on "Urban Pipeline's brand. My biggest plus would have to be the fit and the wearability factor. These jeans take a lot of abuse, without wearing out quickly. "Urban Pipeline" has a big enough variety of styles to choose from, to accomodate every one's taste. My favorite style of jean, is their "relaxed fit".