I first tried this cologne many years ago. There was a store that gave me a free huge umbrella with the cologne as I bought two bottles of it. I recently purchased another bottle after finding a decent price on amazon.com. I really like this particular cologne because to be honest the others just do not hold there own as the day wears on. This is one of the longest lasting colognes that I have ever encountered. I recently tried a bottle of mens eternity and was very disappointed in regards to how weak and non lasting it was. Mens safari not only smells great to just about everyone but it goes the distance lasting throughout the day without a problem. At 53.00 dollars or so I consider it kinda pricey although I am sure there are some that would say thats par for the course. At any rate its a great cologne and I will continue to buy it. I would recommend it to anyone who enjoys wearing cologne and wants a pleasant and long lasting scent. This comes in various sizes but I usually purchase the 4.2 ounce size as that seems to be a pretty good deal if you do the research to find the better price out there. This is a quality product from Ralph Lauren that is sure to please all.