I recently changed the brand of my baby's bath gel. I shifted to Johnson's Baby Milk Bath (and used the matching lotion) in the hopes of getting my baby's insect bite marks to lighten with continued use.
Johnson's Baby Milk Bath is enriched with Vitamin A & E, which is supposed to make the baby's skin smoother as well as lighter. This was recommended to me by my neighbor who is a pharmacist. I am not sure though if it worked on her kids, as they are really dark skinned. I guess, the bath just lightens the skin a little, but not entirely whiten a dark skinned individual.
Anyway, I started using the Baby Milk Bath on my baby a couple of weeks ago. At this point, I do notice any difference in my baby's skin except that it is soooo smooth! And the milk bath also smells good that I let it stay about 3 minutes before rinsing it off so that the scent will stay on my baby's skin.
What I don't know though if it can be used as shampoo. Since it is not stated on the label unlike other baby bath products by Johnson's I don't use the milk bath on her hair. Rather, I use the Johnson's top to toe wash on her hair. So that means, I have to use two products while bathing baby.
It is easy to rinse, too.
It does not say on the label if it is hypoallergenic so if your child is prone to allergies, I would not recommend this. However, it works well on my baby's skin.
And since it is cheap at only $1.50 for a 200 ml bottle, I lavishly use it on my baby in the hopes that her insect bite marks will lighten soon. That is one effect that I am still watching out for.
For its price, this is a good product for my baby.