I knew I was going to buy a new television for the baseball season and to watch the super bowl so just before I purchased my new television I went searching for a sale on high quality hdmi cable for the hook up. I noticed that Best Buy had one of the Monster cables high end products on sale so I picked one up just to be ready. While my room mate was home the tech from the dish network came out and hooked up are new system but ended taking off the hdmi cable from the dvd player to use it for the hookup between the television and the satellite box. When I returned home from work my room mate told me what he did so I just went into the shack and brought out my high end monster cable that was laying in wait and put the other one back on the dvd player. As far as i can tell it is one heck of a picture. I have never seen such vivid colors and sharpness in my entire life. Now I cannot claim to know how much better one type of cable is over the other or even wether or not its justified to spend a lot of money on the more expensive cables like the one in this review, but this product sure delivers an excellent picture for sure. I also read the write up and examined the quality visually of the contacts and cable jacket and I am pretty impressed by how it feels and how it looks. Further reading told me about the shielding quality which is important to protect the signal against radio frequency noise or interference. The information that was provided looked pretty impressive. Would I buy this again? I believe so. To sum it all up I believe it to be a durable and high quality product and to me thats the bottom line.