You say Sports Illustrated and the thing that comes first to peoples minds, if not out of their mouth is "swimsuit issue". No use denying it, I read it.. cover to cover... but then I also read every issue of sports illustrated cover to cover. I'm not a sports nut, I couldnt tell you who won the world series last year, though I did watch the Super Bowl so I know the answer to that one. My primary interest in sports is College Football. I also avidly read alot of websites, SI.com being one of them for latest news on a variety of issues (that and their photo galleries of fans and sports history are pretty cool), so when my mycokerewards points allowed for a free subscription to Sports Illustrated, I took them up on it. Now, it is annoying that sometimes the website offers for free some of the articles that are in the magazine, but its not alot of them, so its not too bad. The magazine comes on a paper that stands up rather well to Florida humidity for the length of time it takes me to finish the magazine (about a week), and my daughter is able to drag it around the floor some without tearing it completely up. The articles cover a wide range of supports, with a primary focus on whats in season. There are a couple of columns that cover things like athletes off the court, but they are minimal and add, rather than detract from the other content. The photos are usually outstanding angles and perspectives on games and the athletes. In each article care is taken not to exclude the casual reader. You dont have to be a twenty year football fan to read the last issues article on "The Greatest Game Ever" (Colts vs Giants in Super Bowl... was it 3?). Of course it helps a little, but not required. Really, the only two drawbacks are that I am found staring at the last page going "already?" and then trying to remember when the next arrives in the mail.