This is a wonderful product for people (men and women) who want to look like they've been vacationing at the beach, without the harmful effects of the sun.
YOU control the intensity of color by a turn of the cap. This is great for a beginning "tan", because you can start out slowly, and gradually build to a darker "tan". I'm pretty fair skinned, so the first week, I locked in on level 2, and on my second week, have gone up a notch to level 3, which is where I will probably stay, because it's given me nice, light, golden coloring, which doesn't look "fake". I can't go too dark, because I'll look ridiculous. lol
It's very easy to apply, since it's a lotion, and probably the BEST thing, is that it DOESN'T STREAK!
The scent most closely resembles coconut. It's quite pleasant, but doesn't linger.
I previously used Tan Towels, but this stuff is way better!!!! I highly recommend this.