My family has been using Colgate toothpaste for I think decades already. I remember when I was a kid, this is already our toothpaste brand. Until now, our loyalty and trust with Colgate remains the same. I also used Sensodyn for personal use because I sometimes experience sensitive teeth but most often I still never run out of Colgate on side. I also used other Colgate products/variants like Colgate Total, and of course, Colgate 360 toothbrush.
Colgate Maximum cavity protection is clinically proven to strengthen teeth and repair weak spots in the enamel. With Colgate, teeth has somewhat protection shield that block cavity formation because it has a unique formula that fights cavities on teeth and exposed roots. It contains Calcium and Active Flouride formula that strenthens and whitens teeth. Another good thing about this toothpaste is the Great Mint Taste flavor that refreshens breath in every toothbrush.
Now, comparing with other leading brands like Close-up which is known for it's strong mint flavor only but it lacks cavity protection as Colgate toothpaste have. For me, brushing your teeth is never be the same with Colgate.