Whole Foods Markets has there own line of products they sell for less, it is like there brand x. In this line they have shampoo and conditioner offered in a variety of different types. This shampoo and conditioner is great for individuals looking for a great natural product, but that either can't or doesn't want to pay the hefty price tags that accompany many other natural products.
The shampoo is not tested on animals, nor does it use animal products. It is free of parabans and other unnecessary chemicals. I have always used more natural products and paid a larger amount for them, so naturally when I saw this product at whole foods for 1.99 for a regular sized shampoo bottle a jumped at trying it.
This shampoo left my hair feeling softer than ever and after a few washings I also had a wonderful shine. I will definitely continue to use this product over some of its more expensive counterparts.