I've been a member of SR for some time and one of the things many of the people here may not know about me is that I have a lot of tattoos - and I mean alot! I can no longer count individual tattoos simply because many have been blended into one large tattoo over time - for instance, my right arm is nearly a 3/4 covered with tattoos which are now worked into a single piece. I guage my level of ink by hours, and I would estimate I have sat under the tattoo needle for a minimum of 50 hours, so I know all about healing balms ;).
I've been using Tattoo Goo healing balm for about 4-5 years now for tattoo-aftercare. It comes in a metal tin and is basically an ointment to promote healing and prevent infection without damaging a new tattoo or drawing out the ink. I love the scent - it's not fishy smelling like some tattoo ointments - and it goes on well. A thin layer a few times a day for the first few days is all you need for comfortable healing.
Tattoo Goo can be hard to find depending on the shop you choose to get to get your tattoo as you'll find each artist has their own personal preference for healing balms and usually sell what they prefer. You can't find Tattoo Goo at a drug store, but there's always the internet - it's widely available and easily found with a simple search.
So, if you've gotten or plan to get some fresh ink anytime soon, I would recommened Tattoo Goo for your healing process. It has always worked impeccable for me and my colors are still as bright as the day I got them.