I do not like wearing foundation, but I have VERY fair skin, and sometimes I feel like my skin needs a little bit of a glow. This product offers light, sheer coverage, and it feels nice on your skin (not heavy, cakey, or greasy). And it does give skin a healthy, natural glow. I usually apply it over my moisturizer, but sometimes I just mix a little of it into my moisturizer and apply it that way. I love that it has an SPF 30, and I love that it looks natural - it does not look like you are wearing makeup. It is available in 5 shades (ivory to fair, fair to light, light, light to medium, and medium to tan), plus a bronzer. The product is not over packaged, it is long lasting, and it is (as far as I can tell from the ingredients list) free of oil and fragrance. There is a rather long list of ingredients (some of them scary sounding, and that's the only thing I dislike about this product). I am about out of this, and I might try something new (I always like to see if there is something I might like better), but this is a really good product.