I have been dying my hair pretty much all of my adult life, so I have tried a lot of products. Nice and Easy has always been one of the better brands. Recently, when I saw some new colors available I tried Nice and Easy again for the first time in years. I was really happy with the results of the color I chose. I followed the directions on the box as far as choosing a good shade for my hair and it turned out perfect. This dye did fade rather quickly, but most dyes do. What I, like most about this dye is that it comes with recommendations for a color boosting glaze that corresponds with your color. You can use this in between touch ups to keep refresh your color. It also has a corresponding root touch up for each color that it recommends. I will definitely use this dye again and I do recommend it.