American Crew herbal shaving cream is my favorite brand for my slightly sensitive skin. I have found better products but they stopped making them. It is not the cheapest brand by far but I figure with dry skin my face is worth it. It provides good lubrication, a pleasant smell and help keepmy skin from drying out like some of the cheaper brands. When shaving with this product the number of cuts has significantly reduced. It even has good advice on the label like start with a wet face and rinse the razor often.
While we are on the men's shaving topic. I suggest name brand razor blades of three or more blades they provide closer shaves, less cuts, and last longer (with rinsing they should last a week). Single blad razor are terrible and double blades only a few work well. Non name brands can be half the price, without coupons, but do not last as long, rougher on the skin, and some do not provide a close shave.