My sister in law just came home from Singapore and she brought along OFF! Soft & Scented Insect Repellent Lotion. Its tube is colored pink and attractive, which makes it appeal to women.
I like it primarily because it smells good. It smells so much better than the original variant of OFF lotion that is also made by SC Johnson. The consistency of this insect repellent is pretty much the same as the original version, but since it is infused with sooth chamomile essential oils, it smells so much better.
But of course, the consistency of the lotion is still the same old sticky stuff that melts the manicure, at least I get protection from mosquitoes for 4 hours without having to smell so bad. The price is also reasonable, about $2 for a 100-ml tube.