I first used Olay Regenerist Daily Regenerating Serum when I received a sample in the mail. (Note to companies: free samples do work). This is by far my favorite moisturizer. As I've gotten older, my skin has begun to dry out. This face lotion has an unbelievably silky feel to it; I absolutely love the way it feels on my face. I've been using it for about a year now, and I really believe it has made a difference. Although I'm 51, I don't have a lot of wrinkles, and I want to stay that way! In the time I've been using it, my skin has felt less dry and softer.
Another thing I like about this product is that is has no fragrance. It doesn't compete at all with my perfume. For really dry skin, you can also wear another layer of moisturizer over it.
I don't give it a perfect score simply because it is a bit expensive for a superstore/drugstore product. Other than that, it is a great alternative to department store moisturizers!