Olay makes the claim that their Regenerist Eye Lifting Serum not only lifts and firms your eye area, it will also brighten as well. Your eye area will also appear smooth. It will take approximately 24 days for you to see any kind of difference.
The Eye Lifting Serum is great to use as a moisturizer. I loved the feeling after I had applied it. It did go on quite smoothly and it was not heavy at all. I didn't get any stinging sensation like I had with their Definity Eye Illuminator. Did it lift and firm my eye area? After 24 days, it did slightly firm my eye area which I was extremely disappointed with. I had expected more and I didn't get it even when I continued to use this product longer. The brightening was only a small bit as well but it might have to do with the little gold specks in the serum. Overall, it is great to use as a moisturizer in order to hydrate and after applying, your eye area feels soft and smooth. I wouldn't recommend this product though if you are looking to brighten or firm and lift the area around your eye. I also think the price you'd have to pay for this product in the store is ridiculous. Luckily I bought mine on eBay where I didn't lose that much.