They say the Excell Home Fashions Eco-Soft brand shower curtain is PVC-free, odorless, and eco-friendly. More importantly, mildew resistant as well. I can argue favorably to these statements.
I've had fabric shower curtains grow mildew and had plastic shower curtains that feature a strange smell. The Excell Home Fashion Eco-Soft shower curtain has done neither, and I've left it in sitting water as a test. (Okay, I had something I was soaking overnight in the bathtub, but still).
I also like that this shower curtain has strong metal grommets (curtain ring holes) that hold steady. Other plastic curtains with plastic holes rip apart and become unusable.
These features aside, it was the fact it is eco-friendly was what drew me. Whether this is a greenwashing ploy, I'll never know -- who knows what shower curtain technologies exist -- but I'll trust it is true. The package says it is PVC-free vinyl.
The kicker is that this shower curtain looks like it will last. The average shower curtain for me lasts two years, but this one I could see lasting for four or five.
The metal grommets certainly stay put. I gave it a good tug a couple times on the new shower curtain rings I bought with it (see my review of the Effortless Hooks... hooks.)
Is the pricier option of green a good one? That is for you to find out, but for me this shower curtain works. The only trouble I have is I wish that it was colored or more opaque to cover oneself with. It has an opaque film with no decorations, meaning really a passerby or peeping tom could see everything. That's why you keep the door shut. I suppose that was either to keep the costs down or the technology available for these things.
The point is that without the PVC chemicals leeching into the bathwater, you are keeping yourself less toxic and in today's world every bit helps.