I use Outlast by Cover Girl every day, it is the best lipstick I have found to stay on most of the day. It keeps you lips looking great and the lip gloss you put on after you apply the lip color keeps your lips moist from cracking. The color selection is also nice you can choose from the lightest colors to the deep mauve's and reds. Cover Girl changes the color selection at times, because the color I really liked I cannot find anymore, but there are many others that are close to the color of my choice have surprised many people who think that the color will wipe off and doesn't. My dental hygienist was surprised that my lipstick did not come off on her gloves and smear all over, so was so impressed she asked me what type of lipstick I was wearing. Also at my nieces wedding when I gave my niece a kiss and hug they were all looking for lip prints on her cheek and there were none. This lipstick is well worth the money you pay for it and it last a long time. I have tried a few of the other brands but nothing seems to come close to the texture, color or lasting of wear, so I will stay with my Cover Girl Outlast Lipstick.